If you look on the Internet for the definition of "domain name," you will find dozens of descriptions. To put it simply, a domain name is the location of an entity on the Internet. It's a unique name for an Internet site that identifies the site. It's used to locate an organization on the Internet.
Anyone can purchase a domain name and use it to build a website. But only one person or organization may register a particular domain name. However, once a domain name expires, another entity can register it and use it. It's easy to buy domain names online. They range in price from under $10 a year to thousands, even millions, of dollars.
The domain name has a big impact on the success of an online business. Your domain name pretty much determines how much traffic your website will get. A domain name that includes keywords or a keyword phrase that relates to your business or product will associate your website with searches related to your field. This will give you a higher rank, which means your website will be listed higher up in the search results. The domain name is an element in Search Engine Optimization, which is the art and science of improving rankings in various search engines, such as Google or Yahoo.
There is another reason a good domain name is key to online business success. Imagine a situation where a potential customer finds your site through a keyword search. Say, for example, the person is looking for an exhaust system for a boat. He or she searched for "boast exhaust system," and checked out several of the top hits. If your domain name is boatexhaustsystems.com, the customer is more likely to remember your site than if your name is something harder to remember, like toms_boat_and_engine_repair.com.
Every domain name has a domain name extension on the end, such as .com, .net, .org, or .info. Over 200 countries have their own extensions. These domain name extensions or TLDs (top level domains) also play a role in the impression a website makes. Think of a TLD like a street address-an address in an affluent neighborhood signals success. A .com extension is like a Park Avenue address; it signals dependability and success for a business.
Recent discussions question the significance of domain names, as new technologies provide other options for locating organizations online. While domain names may not carry the same weight they carried a few years ago, they can definitely give a competitive advantage. With so many online businesses competing for customers, a good domain name can still make the difference between success or failure.
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